Why Chatbot Apps Should Be an Integral Part of Your Customer Retention Strategy

chatbot trends
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Are you looking for a business strategy that will help you generate new leads and retain current clients? Have you considered building a chatbot app? You should. In fact, chatbots are one of the biggest trends in web design at the moment. But what makes them better than email addresses, telephone numbers and online contact forms?  Here are some pretty good guesses:

Chatbots Add a Fresh Twist to Instant Messaging

When we think of instant online messaging, we usually think of chatting to friends, family, colleagues and anyone we can put a face to. Diving into an online chat with someone you don’t know is usually unheard of. Well, unless you’re into online dating, but that’s a whole different story.

Chatbot apps are slowly but surely changing the way we interact online, especially with businesses. More and more businesses are using this savvy piece of artificial intelligence to directly interact with consumers.

They’re Consumer-Friendly

This is the number one reason chatbots are so popular. It makes consumer life so much easier. Thanks to chatbots consumers can contact businesses in real-time, ask questions, complete purchases, and contact businesses anytime, anywhere.

They’re Direct

People don’t always want to beat around the bush. They want an answer and they want it now. This is exactly why chatbots are so effective – their directness. Users feel like they’re talking to a real person rather than to an artificial intelligence bot whose replies are precalculated.

You can leave all those email writing lessons behind you. Is ‘sincerely’ too personal? Is it ‘regard’ or ‘regards’? It doesn’t matter!

With chatbots you don’t have to think about such trivialities. Just make sure you’re message is clear. Feel free to leave all formalities at the door. It’s instant messaging at its finest, really.

They Provide 24/7 Customer Support

Thanks to chatbots, consumers can enjoy the perks of having customer support 24/7. Actually, one of the main goals of chatbots is to provide users with great communication and brand experience.  Additionally, chatbots can be integrated with most social media platforms.

Most of the time you won’t even realize you’re talking to a computer. Yes, artificial intelligence is that good!

This brings us to look at the other side of the coin – the business view on chatbots:

More Companies Are Using Chatbots – Why?

chatbot for business

Implementing a Smart Business Strategy

Chatbots are great for lead generation, consumer retention, and customer service. When you think about it, they’re an overall awesome business strategy.  Research done by Juniper shows that chatbots are expected to save businesses $8 billion per annum by 2022.

Following Innovative Business Trends

As I mentioned above, chatbots are one of the hottest trends to hit the business scene this year. According to statistics, 85% of all customer service interactions will be powered by chatbots by 2020. So businesses who want to remain a serious competitor on the market should be in on this trend.

Meeting Consumer Demand

Did you know that 1 in 3 Americans would make a purchase via a chatbot? And why wouldn’t they? Chatbot apps have proven to be quite successful. Just take a look at Domino’s. They have been one of the earliest businesses to introduce their own chatbot app. Ever since they introduced their chatbot, people have been more than accepting of the new app. Pizza lovers can easily place their orders using the chatbot app by texting, voice messaging or even tweeting. You can even track your order on Facebook.  It doesn’t get cooler (or more convenient) than that!

See Domino’s chatbot app in action:

Building Brand Awareness

Chatbots are a great way to build brand awareness and share your business objectives with your target market. One of the most effective ways to do this is by adding personality to your chatbot. Start by developing a voice and character for your chatbot. Think of it like having your own AI brand ambassador. How do you want your clients to see you? Do you want to be funny, serious, formal or informal? The choice is yours.

Use chatbot apps to provide your customers with:

  • Special offers and promotions
  • Product recommendations
  • Advice and content
  • Proactive service
  • Reactive service

Chatbot Statistics

chatbot statistics

How are chatbot apps doing in the numbers department? Take a look at some of these amazing chatbot statistics:

  • 51% of people think a business should be available 24/7
  • 46% of people would rather contact a business via messaging than email
  • 49% of people would rather contact a business via messaging than phone
  • Just Eat saw a 266% higher conversion rate after they launched their chatbot app
  • By 2022 chatbots are expected to save consumers $8 billion
  • Chatbots are expected to power 85% of all customer service interactions by 2020

An Afterthought

To briefly sum, chatbots have many benefits for businesses and consumers, alike. Chatbots are perfect for:

  • Generating leads
  • Retaining already existing clients
  • Guiding consumers to the checkout
  • Providing a better user experience
  • Integrating artificial intelligence and business
  • Establishing quality customer service on social media platforms

Building a chatbot app requires minimum investment, but promises maximum results. Do you want to increase customer interaction and improve your users’ experience? Then it’s time to build your own business chatbot app. We can help you.

Valoso Hub has an experienced team of developers that can build and brand your chatbot app. Contact us today and let’s begin developing your chatbot.

contact us valoso hub

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