15 Mind-Boggling Web Design Trends That Increase Conversion Rates!

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Web Design Trends That Increase Conversion Rates
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How can you increase your conversion rates? This seems to be the question on everyone’s minds. One of the most efficient ways to reach out to your audience is through great web design. Here are 15 web design trends that guarantee to drive your conversion rates up:

1. BIG, Bold Typography

Big, bold letters have been a huge hit in previous years and aren’t expected to go out of fashion anytime soon. Typography is one of the most powerful tools to add brand personality. You can expect to see this ‘art meets text’ trend flourish as more and businesses invest in unique typography displays.

typography web design

Why it converts?

When a visitor or a potential client (fingers crossed) lands on your page, the first thing they do is judge. And trust me they can be a tough crowd. Having big, bold typography catches their attention instantly. Why? Because it’s easy to read and content is short and to the point. The more your audience reads, the more they learn and begin to trust your brand. Once they get to know your brand, they’ll be more willing to make the buy because you’re just that awesome, right?

2. Achievement Counter

Achievement counters are really big at the moment. They’re usually placed at the bottom of web pages and present business’ success via numbers.

achievement counter web design

Image credit: TemplateMonster

Why they convert:

People love numbers, stats and facts. By adding an achievement counter, you are providing people with hard evidence. These numbers do all the convincing, so you don’t have to.

3. Video Landing Page

Did you know that including video in your landing page can increase conversion rates by up to 80%? It’s amazing. The secret lies in the content. For best conversion results, you should use video storytelling instead of direct sales.

Need an example? Readymag have done a great job at incorporating video on their landing page.

Why it converts:

A video can say so much more than a static image. It tells a story – your brand’s story. When a person watches a video they feel more connected to a brand. It plays the emotional card – and it works!

4. Cinemagraphs

Cinemagraphs are an immersive combination of pictures and videos that play on a loop. They add striking visual elements and bring life to otherwise static pages. The lure of cinemagraphs is the fact that they are often large and are pretty hard (if impossible) to miss.

Credit: JonathanH via Flixel

Why they convert?

Cinemagraphs play an incredible trick on the eye. They make you stop and analyze the meaning behind it. People are usually intrigued enough to stay on your page longer and you have more time to bring in that sales through the rest of your web design and content.

5. Exit Overlays

exit overlay popups web design

Image credit: Get Rooster

You can love to hate exit overlays. You know, those overlay boxes that appear just before you click the exit button? Yes, those. Although you might think they are absolutely annoying, this isn’t always the case. If done right, they can be highly effective where conversion rates are concerned.

Why they work?

They usually offer something worthwhile for the user, usually a percentage off, a coupon, or something free.  These special deals are often too good to pass which result in – you guessed it – conversion rates.

Many successful businesses handle the complicated relationship people have with overlays by offering a ‘no strings attached’ deal. This means not asking users to leave their details or get automatically subscribed to a newsletter. Using exit overlays effectively can help you nurture leads and eventually into clients.

6. Parallax Scrolling > Clicking

Long gone are the days where users had to click all over the place to find the essence of a company. It can be quite frustrating. With parallax scrolling, users can find all the information they need on one page. Therefore, navigation is faster, easier and simpler than ever!

Why it converts:

Parallax scrolling is user-focused. This means user experience is top priority. How users feel about and how they interact with your web page is taken into account. Thanks to parallax scrolling, you can take your user on an adventure that will guide them towards the checkout.

Need an example? Fitbit is a great example of parallax scrolling used at a master level.

7. Animated Call-to-Action Buttons

Call-to-actions are one of the most obvious conversion rates strategies used in web design. They’re pretty straightforward and at times demanding – click here, read this, write to us, etc. The list goes on. Although you may come across as clingy at time, call-to-action buttons are a must if you want to convert visitors. Animated call-to-actions add a fun twist to this classic conversion strategy.

Why they convert:

Even a simple animation can capture someone’s attention. They are an effective way to get people to do exactly what you’re asking them to. And they are responsive to user navigation.

Check out some exciting animated call-to-action buttons and get inspired!

8. Chatbots

Chatbots aren’t really a novelty anymore. It’s just their usage that goes through continuous improvement. Many businesses are using this sleek piece of artificial intelligence to boost conversion rates.

Why they convert:

They simplify a lot of processes that would otherwise need to be done manually, including:

  • Generate leads
  • Automate the sales process
  • Influence consumer decisions
  • Simplify payment
  • Personalize marketing
  • Boost social media presence
  • Answer customer queries

9. Upsells, Bundles and Cross-Sales

While many businesses focus on making new sales, smart businesses focus on the customers that are already at the checkout. You should too. A lot of web designers are working side by side with marketers and offer consumers upsells, bundles and cross-sales.

Why they convert:

It’s the oldest trick in the book. Offer things a person doesn’t really need but it’s just too good of a deal to miss out on. I’m sure you’ve fell for this trick on more than one occasion. Last-minute sales, one plus one offer, limited deals, freebies, and percentages off are just some examples of how upsells, bundles and cross-sales are used. You feel like you just got a bargain when you actually ended up spending more than intended. The good news for you? It works!

10. Flat Color Palettes

Color is especially important when it comes to web design. Right now, the digital world is going crazy over flat colors, namely primary and accent colors that are designed to be used together harmoniously.

Here’s a helpful color tool you can use to create and test your design. Just select the swatch for your web and designing can begin!

Why they convert:

Flat colors on your web page are easy on the eyes. People don’t have to strain their eyes trying to read your ‘about us’ or ‘services’ page.

Here is an example of a web design using flat colors.

11. Geometric Shapes and Patterns

Browsing online, I’m sure you’ve come across some quirky patterns and shapes floating about. Many web designers are loving this trend because it allows them to experiment with color, size, patterns and layouts.

Why they convert:

Geometry adds a more futuristic and minimal look to a website. They make navigation easier, help highlight text or imagery and add some extra flair without overwhelming the user.

Want to see it in action? Here’s a geometric web design done right.

12. Authentic Images

By authentic images, I mean cutting down on stock photos. Why use pictures that are already used by thousands? Just because they’re easy to find doesn’t mean you should use them.

Why they convert?

Images allow users to experience a website, not just browse through it. Images play on people’s emotions and if you push the right buttons, you will turn a passive visit into a valuable action – or in your case a new client.

13. Responsive Design

Dominating the web design scene this year are responsive web designs. This means layouts are adapted to different devices. Images and text size are scaled in accordance to screen resolution and user experience. Responsive design elements include:

  • Readable text without zoom
  • Well-structured appearance
  • Sufficient space for tapping
  • No horizontal scrolling

Why it converts?

People want a seamless browsing experience across devices. In fact, 83% of mobile users say this is very important, while 57% of users say they wouldn’t recommend a business with a poorly designed mobile app. If you want to increase your conversion rates you need to adapt to the needs of your clients. And right now, the needs of most clients are a flawless experience on your page.

14. Card Layout

As the name suggests, card layout refers to design that is structured in a grid format. According to web design statistics, 38% of users will stop engaging with a website if the layout is unappealing. Having a card layout is the perfect solution for this. Card layouts are so trendy that some of the biggest names on the internet are already using this framework, including Google, Pinterest and Twitter. One of the best things about cards is that they are flexible and can be used for any type of content and design.

Why it converts?

They are the most compatible with responsive frameworks. This means that they easily translate to mobile devices. It makes content look more organized and less cluttered. Actually, clutter and overcrowded content is a sure sign you need to redesign your website. Plus, cards are easy to read so users can consume information quickly and effortlessly.

15. Minimalism

Sometimes less is more. This is the case with minimalist web design which often involves more focused content, less embellishment and clutter, and easier to see call-to-actions.

Why it converts?

It’s straight to the point. You don’t have to beat around the bush wondering whether or not people understood your subtle signs. With minimalist web design visitors are clear about what you offer and how you can help them from the get-go. It’s simplicity at its finest!

Conclusion

Implementing any of these 15 web design trends will increase your conversion rates significantly. Changes don’t have to be scary. Take one step at a time. Whether you begin by fine-tuning your typography, adding a video to your landing page or add some animated call-to-action buttons, your conversion rates will see a boost. Try implementing some of these web design trends and share your experience.

If you want some professional web design help to restructure your brand presence online get in touch with our team of creative web designers who know exactly what your brand needs. Get in touch with us today!

Are you already using some of these web design trends? We’d love to hear your thoughts. Give us a shout in the comment section below.

web design trends


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