There are numerous red flags that indicate a complete website overhaul is long overdue. We’ve singled out the top ten telltales that have “web overhaul” written all over them, in big bold letters. Sounds scary, right? Well, it is scary. For many people, websites are usually the first point of contact with your business and services. So, it’s important to hit the nail on the head. First impressions are often the make or break force in the consumer decision-making process. Here are the top ten telltales of bad web design that you should keep your eyes on.
Telltale #1: The Central Focus of Your Website Is Unclear
The first step to designing a great website, with an emphasis on great, is defining a clear-cut purpose. When visitors land on your website, the focal point should be clear and concise. What are you communicating to visitors? Is the information easy to find? What benefits will they gain by staying on your page? If you don’t know what your purpose is, then it is more than likely your visitors don’t know either.
Did you know that on average people spend about 15 seconds on a particular website? In this small time frame your website should convince visitors to stay on your page or better yet, convert them into sales, subtly of course. If your visitors fail to identify your website’s purpose, then they will leave and never look back.
Telltale #2: Your Content Is Difficult to Read
Do you have to strain your eyes in order to read information displayed on your website? Or are all those colors making you dizzy? These are just some of the symptoms of bad web design. When choosing a color for your text, make sure it is easy on the eyes and compliments the background. At the end of the day you want to secure clear visibility. If your viewers have to have their noses set against their screens to make out the text, then change is imminent.
Additionally, you should be careful in your choice of font. There are a lot of places where you can experiment with different fonts. Your website should not be one of them. Choose one font and use it consistently. This way, your online audience doesn’t need to adjust their eyes to every change.
Telltale #3: Content Is Too Crowded
Sometimes companies take the notion ‘the more the merrier’ quite literally. Many websites are cramming a lot content in their pages, including text, images, videos, and banners. Yes, I understand you want to put it all out there. But don’t overwhelm your visitors. You may send them running.
Website aesthetics is something you should be weary of. In fact, 75% of user judgments about website credibility are based on solely on the website’s aesthetic design. The perception is – what you see is what you get. And they do not like what they’re getting.
One way to improve your website and avoid content overload is by ensuring a top notch layout. Interestingly, the most effective, yet often most overlooked element in good web design is blank space. Contrary to common belief that a blank space equal a space wasted, there are many benefits of having empty space as part of your page layout. Sometimes, simplicity is the best solution.
Telltale #4: It’s all About Sale, Sale, Sale
If your page is only about pitching a sale to your online audience, then I’m sorry to have to break it to you: it’s not going to work. People just don’t want to have a product shoved in their face. They come to your page to find a solution to a problem. Your page should provide them with valuable information. Only after you have given them quality content should you offer your services or products. Remember, the majority of users will not return to a site where they have had a negative experience.
Telltale #5: Your Page Takes Too Long to Load
Statistics reveal that a significant portion of web users will abandon a website if it takes longer than three seconds to load. If your page takes longer to load than this, then you definitely need to consider switching to a more reliable hosting provider.
Still too attached to your current host? Well, chew on this: An increase in loading time to two seconds can boost your conversion rates by up to 74%. I’m sure you’ll choose the right solution. Your conversions are depending on you.
Telltale #6: Visitors Are Biting Off More Than They Can Chew
Do not force-feed too much information to your visitors. No one wants to drown in an endless abyss of information. A lot of people have short attention spans, so you only have a few seconds to make an impact. Make sure the information you offer has personal value and is easy to consume.
Telltale #7: Website Traffic Is Going Down
Well, this is a pretty obvious sign. If your website is getting less and less traffic then you certainly need to go back to the drawing board. You should be bringing in about 2% of conversion rates if you want to hit that ‘average’ mark. Anything less than this means you should change your online marketing strategy immediately and employ some conversion tricks used by the best.
Telltale #8: Your Web Page Is Not Mobile-Friendly
In an age when people are on the constant move, it comes as no surprise that the majority of internet users access the internet via their mobile devices. Expectations are also high where mobile browsing is concerned. Actually, 85% of adults believe that a business’ mobile website should be just as good as their desktop version or even better. If you don’t want to fall behind in trends then configuring your website to be mobile-friendly is crucial if you want good web rankings. In fact, Google is using mobile compatibility as one of the key factors when ranking websites.
Telltale #9: Metadata Is Not One of Your Strongest Suits
Proficiency in SEO and keyword research is vital if you want to generate more organic traffic to your website. Without adequate SEO optimization you might end up in the backlog of search engines. You don’t want this to happen. If your website is lacking in the SEO department, then it’s time to get some reinforcement. Hiring or consulting an SEO specialist can easily overcome this insufficiency.
Telltale #10: It’s Difficult to Use
Website functionality is undoubtedly the most important element of a good website. And why wouldn’t it be? If you want to generate more traffic to your website then it has to function properly and be easy to navigate through by users from the get-go. In case you haven’t done so already, investing in a good motivated developer is must if you want to create a user-friendly page.
A Final Note
Having a well-designed and functional website is crucial when it comes to driving your business towards success. If any of these telltales strike a chord, then the answer is pretty obvious: It’s time for a website overhaul. For all your web solutions, make sure you work with a team of web professionals to avoid any future setbacks. If you’re looking for a job done right, contact the developers at Valoso Hub who can help get your website on the right track.